PROBLEM
gen z went protesting as a trend. because everyone else went. but were they truly that invested in the political scene as they appeared?
IDEA
as we know, gen z cannot keep their mouths shut. they will post 30+ stories, share their life on instants and rage bait, when they get the chance. so, we took the UI of their most used platforms and turned them into a series of KVs that pushed them towards a more conscious and active election.
RESULTS
well, we did have an astonishing 51,11% voting activity. we won’t be the agency to say we did all that. but we sure hope our posts urged at least some people to reach the voting rooms.
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