Shumensko: Bombichka

bridging the generational gap one sip and, well, 4 videos at a time

Client

CARLSBERG

Role

ART DIRECTION. DIGITAL. SOCIAL MEDIA

Year

2026

Client

CARLSBERG

Role

ART DIRECTION. DIGITAL. SOCIAL MEDIA

Year

2026

Client

CARLSBERG

Role

ART DIRECTION. DIGITAL. SOCIAL MEDIA

Year

2026

CAMPAIGN

the elderly know words and how to open jars. young people know how to change your font and download that cute puppy video. both come together around one beloved thing - the Shumensko Special (aka Bombichkata).

THE ASK

producing a series of videos that show those sweet little domestic moments between grandparents and grandchildren. dressing the set, setting the light, styling, directing, you get the idea.


in collaboration with Next DC.

images

gallery

videos

BORBA.one 2026