Flirt Cool
turning a casual summer drink into a manifestation of youth, free will and coolness. one shared moment at a time
THE ASK
to turn FLIRT COOL into the go-to recognisable and sought-after summer cocktail for gen zs.
THE PROBLEM
gen z doomscroll all day. they facetime and they document life on stories and instants. but we all know real stories happen out in the wild. where they rarely venture.
INSIGHT
every going out needs a little nudge - a spicy gossip to be shared or a simple message to the group chat with a location pin. perhaps even a cheeky story reply that turns into something more.
THE IDEA
we positioned FLIRT COOL as the bridge between that first online nudge and all the stories that happen IRL. speaking in the digital language of gen z and showing people that sometimes you need a little push to get out of the DM and all the way to the AM. and to turn a story reply into a story time with your bestie.
WHAT WE DID
brand positioning, strategy, new website, production and execution of a run of statics and reels that natively engage with our target audience and actively pull them back into real life. kinda cool, right?
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