THE ASK
to get young people thinking about savings, debit cards and opening an account in DSK Mobile. without it sounding like a bank speaking.
THE PROBLEM
everyone knows the best time to start saving is yesterday. nobody wants to hear it from a bank. and branded influencer content gets scrolled past the second it starts looking fake.
THE INSIGHT
everything costs more than it did last year. and the year before that. at this rate, you have to start saving before you even learn how to walk.
THE IDEA
we took tati svej, the most relatable dad in bulgarian social media, and sat him down with the youngest audience possible - bebe svej. a few months old, unable to argue back, and already being taught about inflation, taxes and why money should not sit under the pillow.
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