THE ASK
to create a sustainable brand identity and social media strategy that pushes the powerful lineup of international and local DJs and builds a strong community of ravers.
PROBLEM
with one edition of the festival behind us, we were faced with the issue of an outdated design and creative in need of a serious refresh - both visually and TOV-wise. and to do it all over again, once our profile got taken down 10 days before the festival.
SOLUTION
we took a bold design approach focusing on the lineup, stages and those small rave moments that make music festivals worth it. we supported our communication with custom-made 3D renders of all corners of the venue and a series of trending video formats: giveaways, street interviews, hot takes and more. well, no wonder people got jelly of our profile and community.
RESULTS
yeah, our profile got taken down. but we aren't the ones to cry about it. so, in just 10 days we raised 2 759 followers and got 1 674 958 views and 29 272 interactions with our profile. pretty sweet, right?
images
gallery
